Singapore
Education is a multi-government agency initiative launched by the
Singapore Government in 2003 to establish and promote Singapore as a premier
education hub and help international students make an informed decision
on studying in Singapore. This initiative is led by the Singapore Economic
Development Board and supported by the Singapore Tourism Board, SPRING Singapore,
International Enterprise Singapore and the Ministry of Education. The following
describes the key roles that each agency plays in the arena of Singapore
Education.
• Singapore Tourism Board (STB) - Education Services Division
Promote and market Singapore Education overseas
• Singapore Economic Development Board (EDB)
Attract internationally renowned educational institutions to set up campuses
in Singapore
• International Enterprise Singapore (IE)
Aid quality schools in Singapore to develop their businesses and set up
campuses overseas
• SPRING Singapore
Administer quality accreditation for private education organisations in
Singapore
• Ministry of Education Singapore (MOE)
Oversee the public school system in Singapore
Roles and Responsibilities of Education Services Division (STB)
As the promotion agency for Singapore Education, the Singapore Tourism Board engages in a myriad of promotional activities undertaken by the Education Services Division.
The
Education Services Division is made up of three departments focusing on their
respective education services, namely:
1. Education Market Development (EMD)
o Organisation of Education Exhibitions and Seminars
o Training of Education Counselors
o Cultivation of International Media
EMD's core duties involve promoting education, from preparatory to post-graduate
studies. EMD works closely with educational institutions and other education
providers to understand the industry and develop the necessary channels to
promote Singapore Education. Promotional efforts include participating in
and organising overseas education roadshows to increase brand awareness and
reach out to the target markets.
2. Education Strategic Marketing (ESM)
o SE Brand Advertising and Publicity
o Competitive Analysis and Research
o Industry Capability Development
ESM drives programmes that impact the long term sustainability and growth
of the education industry, specifically in the areas of brand and communications
positioning, global trend and competitive analysis, upgrading industry capabilities
and crisis management.
3. Student Services (SSD)
o Education counselling services
o Orientation programmes for international students
o Student feedback
SSD provides services for international students, ranging from orientation
programmes for new students to help them assimilate into the new environment
to education counseling services for students who would like to learn more
about available courses in Singapore. There is also a facility for student
feedback that would serve to enhance the educational experience for the international
student community here. SSD manages the Singapore Education Services Centre
(SESC), to provide a walk-in facility for international students looking for
the services mentioned above. The Overseas Students' Association (OSA) set
up to provide student members with opportunities to develop and foster intellectual,
cultural, social athletic and recreational interests and skills has its office
at SESC.
Education Services Division is located in the Singapore Tourism Board headquarters.
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